YOUR EMAIL LOOKS AMAZING... SO WHY IS IT MIA IN THE INBOX?

Spam filters don’t care how pretty your design is. If your content’s throwing red flags, it’s going straight to junk.

The WILF™ Kit shows you what’s really getting your emails flagged—so you can fix it before you hit send.

FIX THE HIDDEN DELIVERABILITY TRAPS
INSIDE YOUR CONTENT

Inbox providers (Gmail, Yahoo, Outlook...) don’t just read your copy.
They scan for WILF issues: Words, Images, Links, and Formatting.

If even one thing looks off?

Spam folder. Or worse...vanished without a trace.

Scan your email for risky words, oversized images, shady links, and formatting fails—in less than 10 minutes, even if you’re not techy or have no idea what WILF means.

WHAT YOU’LL GET (INSIDE THE TOOLKIT)

WILF AUDIT KIT

Uncover content flags that
your deliverability

CTA OPTIMIZATION CHEATSHEET

Replace buttons and link text with inbox-safe, high-converting CTAs

SPAM TRIGGER WORD LIST

Know what gets flagged
before you hit send

NO SPAM SAM ACCESS

Your own GPT-powered deliverability detective that audits your email and gives a WILF Score

SPECIAL BONUS! YOUR EMAIL RAP SHEET

Your Email Rap Sheet is a quick, forensic-level tool that reveals how inbox providers like Gmail and Outlook see your emails before they hit your subscribers’ inboxes. It tests for technical red flags (ie: like missing SPF, DKIM, and DMARC) along with spam filter triggers, blacklist status, and HTML code issues. This tool gives you a clear score and a breakdown of what’s helping or hurting your email deliverability.

WILF’S JUST THE START —BUT IT'S THE FASTEST FIX

Your content is probably the biggest reason your emails are missing the inbox and it’s also the easiest thing to fix today.

Most email advice? Outdated, confusing, or just plain wrong. WILF™ skips the fluff and shows you exactly what to check, what to tweak, and why it matters.

But hey, content isn’t the only thing messing with your deliverability. When you’re ready to go deeper (like authentication, reputation, and engagement), I break it all down for you step-by-step inside Inbox Authority.

You can’t control the algorithms. But you can fix the stuff that’s getting you flagged.

HOOK ME UP WITH THE FIX!

MEET THE CREATOR:
AIRIAL RE'NAL

Airial is a Certified Email Deliverability Expert and Email Optimization Conversion Strategist.

She helps online business owners fix email deliverability issues, pass authentication (SPF, DKIM, DMARC), improve sender reputation, and increase open and click rates.

Creator of the CLEAN + OPEN Method and Inbox Authority, Airial bridges technical email strategy and marketing performance—so emails land in the inbox, avoid spam folders, and convert. When email stops working, she makes it work again.

Sam