Know why you’re sending it.
Use the job selector to choose whether your email needs to teach, prove, answer, sell, or do another job.
Free guide + planning worksheets
Before you write another email,
give it a job.
Staring at a blank draft? Or sitting on seven emails because someone said your sequence needs seven?
Every Email Needs a Job helps you decide what your reader needs to understand, believe, see, or do. Then you can write a message with a reason to exist.
Get the free guide →36 pages • Email jobs • Planning worksheets • Worked examples
One email. One primary job.
Give “What should I send?” a better answer.
You have something to say.
What does your reader need?
A story, a tip, or a testimonial can help. But choosing a format doesn’t tell you what the email needs to accomplish.
This guide helps you work back from the decision you want to support, spot what’s missing, and choose the next message.
See what your reader needs next.
Map the questions, doubts, and missing details that stand between your reader and a decision.
Turn that job into a draft.
Use the worksheets and worked examples to plan one email or check the messages in a campaign.
Start with the topic
“I should send a testimonial.”
You know the format. You still need a reason to use it.
Then give it a job
“My reader needs proof that this can work for someone like them.”
Now you know which testimonial to choose and what it needs to show.
Meet the human behind the guide
I’m Airial Re’nal.
Certified Email Deliverability, Security & Systems Strategist
I’m an Army veteran with 25+ years in tech and entrepreneurship. I help online business owners figure out what’s happening when their email isn’t working the way it should.
I look at the whole email system, from deliverability and list health to messaging, automations, and subscriber behavior. This guide helps you work on one part of that system. What does each message need to do?
Don’t guess what’s wrong with your email. Investigate it.
Put your next email to work.
Get Every Email
Needs a Job.
Bring the email you’ve been putting off, the sequence you want to fix, or the campaign you’re planning.
- Choose a job for each message.
- Find the questions your emails need to answer.
- Plan what to send next and why.
Send me the guide.
I will NOT spam you. We don’t do that around here.
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